Revenue intelligence / for B2B sales teams

The forecast your CFO stops arguing with.

Cadence reads every signal in your CRM, your calls and your inbox, then builds the number from the bottom up: real buyer behaviour, not rep optimism. Median forecast accuracy of 94% after one quarter, and a short list each morning of the deals about to slip.

Book a 20 minute demo See how it reads a deal

No credit card. Connects to Salesforce, HubSpot and Pipedrive in minutes.

app.cadence.io / pipeline-health
Pipeline health
Forecast
Deal signals
Rep coaching
Reports
Committed
$1.84M+12%
At risk
$412K9 deals
Forecast accuracy
94%+27pts
Forecast vs actual, last 6 quarters

Every quarter ends the same way. You commit a number to the board on Monday, and by Friday you are explaining why it moved, again, because the forecast was a column of rep optimism rolled up into a spreadsheet. The signals that the quarter was leaking were all there. Nobody had time to read them.

Cadence reads them for you. It connects to the CRM you already run, backfills the last twelve months of deal history, and starts scoring every open deal within the hour. The score is not a vibe. It is built from buyer engagement, email sentiment, stage velocity and roughly forty other signals, refreshed hourly. Green means commit it. Red means call them today, before the champion goes quiet for the third week running.

What it actually watches

Not another dashboard to force your reps into. Cadence works in the background and surfaces where they already are, in Slack and the CRM, so the thing that changes is the quality of the forecast, not the number of tabs open.

a deal does not slip all at once. it goes quiet first. that is the part nobody is watching.
01
Deal risk scoring, refreshed hourlyEvery open deal carries a live score from forty-plus signals. The reps stop guessing which deals to chase, and so do you.
02
A forecast you can defendBuilt bottoms-up from observed behaviour and the close rates of deals that looked like this one. Export to the board deck in one click.
03
Quiet-deal alertsThe moment a deal goes cold, the owner gets a nudge with the last touch and a suggested next step. Before renewal, not after.
04
Call intelligence, built inCadence joins, transcribes and tags every call, then ties what was said back to the deal. No second tool, no extra tab.
05
Coaching that points at the momentSee exactly which stage each rep loses deals in, with the call clips to prove it. Walk into every 1:1 already knowing what to fix.

We caught $2.1M of pipeline going cold before it slipped. Cadence paid for itself in the first quarter, and the forecast meeting went from an argument to a five-minute read.

Dana Rourke, VP Revenue, Tessellate
94%

Median forecast accuracy after one quarter

8 hrs

Saved per rep each week on CRM admin

3.2×

More at-risk deals saved versus manual review

Priced per seat, paid back in one saved deal

Start free for fourteen days. No card, no call required to begin. The number on the right is what one slipped deal costs you, so the math is not subtle.

$39/ seat / month
Starter

For small teams getting the pipeline under control. Up to 8 seats, deal risk scoring, forecast dashboard, one CRM sync.

Start free trial
$69/ seat / month
Growth

For teams that live and die by the forecast. Everything in Starter, plus call intelligence, quiet-deal alerts, coaching analytics and board-ready exports.

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Customannual
Enterprise

For multi-region teams with security reviews. SSO, SAML, audit logs, custom signal models and a dedicated success manager.

Talk to sales

Things teams ask before switching

How long does setup take?

Most teams are live the same day. You connect your CRM with OAuth, Cadence backfills the last twelve months of deal history, and scoring starts within the hour. No data team required.

Where does the forecast number come from?

It is built bottoms-up from observed buyer behaviour, deal stage velocity and historical close rates for deals that looked like this one. It is not the rep's gut feeling rolled up. That is why it holds.

Is our call and CRM data secure?

Data is encrypted in transit and at rest. Enterprise plans add SSO, SAML, granular permissions and audit logs. We are SOC 2 Type II and never train shared models on your data.

What if my reps will not adopt it?

Cadence works in the background and surfaces inside Slack and the CRM your reps already open. There is no new dashboard to force people into. Adoption is the point of the design.

Book a 20 minute demo on your own deals.

We connect a read-only view of your CRM and show you the three deals most likely to slip this quarter. If it is not useful, you owe us nothing.

Book my demo

Average call is 19 minutes. No slide deck.