The offer

Send me your landing page. I'll tell you where it leaks.

I write the roast by hand: the five-second read, the five fixes that matter most ranked by ROI, and your hero rewritten. Back in two hours. No video, no call.

Most landing pages do not have a design problem. They have a clarity problem. The product is good, the founder knows exactly who it is for, and then the page opens on a clever line that makes a stranger guess. I read your page the way a first-time visitor does, find the exact spots where they give up, and write back the smallest set of changes that move the number. Plain words, ranked by what earns the most.

What lands in your inbox

01
The five-second readWhat a stranger understands, and does not, in the first five seconds on your page.
02
Five fixes, ranked by ROIThe change that earns the most first, with the reason it works. Not a checklist, your page specifically.
03
Your hero, rewrittenHeadline and subhead written out, ready to paste. The line that decides if anyone reads the rest.
04
On a page, not a videoWritten and annotated on a dedicated subpage you can keep, re-read and forward. No call required.
See a real one first

I roasted Tokenwise, a live product, on 30 May. The full teardown is public, the same thing you would get for your own page.

Read the Tokenwise roast →

Pricing

€25in 2 hours
The roast

Written teardown, five fixes ranked by ROI, your hero rewritten.

€99live today
Hero rebuild

I rebuild your hero, copy and design, as drop-in code on your domain.

€149live today
Full one-pager

The whole page rewritten and redesigned, live on your domain the same day.

take the roast and the €25 comes off a rebuild if you go further.

How it works

You send the URL and one line on what you sell and to whom. I reply with the first thing I would change, free, so you know the read is good before you pay. You pay, I write the roast within two hours, or for a rebuild I ship it live the same day. If the roast gives you nothing to act on, you keep your money. I can afford to say that because it has not happened yet.

Send me your page

Drop your link and one line on what you sell. I reply with how to pay and the first fix, usually within the hour.

Paid by Mollie link, Revolut or card. Half upfront on a rebuild, half once it is live.
Pay with crypto

USDC or native coin, then send the transaction.
Solana: 7yNsN6tpc7Pvw4nVdXyYA7NzayXQbvRC7r68naXkgLpa
EVM (Polygon, Arbitrum, BNB): 0x2eaAfE0E59565dC04ae5F6062B0d1f406D3A15fB